01 - INVESTOR PRESENTATION

Agency Results. Platform Pricing. AI-Powered.

We spent 4 years proving we can drive foot traffic for laundromats better than anyone. We built tools that made our agency 10x more efficient. Now we're letting every laundromat owner use them.

$2.94
Avg CPV
28.5M
Impressions Tracked
20X
ROI vs Print
02 - THE PROBLEM

The Attribution Gap in Local Retail

Every platform promises results. None can prove someone walked through your door.

$50B+
Wasted annually by local businesses on ads they can't measure
Channel What They Track Foot Traffic Proof Effective CPV
Print Ads Nothing None $15-25+ (estimated)
Google Display Impressions, Clicks None Unknown
Meta Ads Reach, Engagement None Unknown
Artemis Targeting GPS-Verified Store Visits Every Visit Tracked $2.10 - $5.27

The Industry Standard

  • Impressions do not equal store visits
  • Clicks do not equal customers
  • Engagement does not equal revenue
  • ROI is a guess, not a metric

Artemis Difference

  • GPS coordinates prove the visit
  • Real people, real doors, real data
  • Cost per visit = actual math
  • 10-20X ROI proven across 120 months
03 - THE SOLUTION

Full-Funnel-in-a-Box for Local Business

Not just ads. An entire automated marketing department. Targeting, conversion, and creative - all in one platform.

Top of Funnel
🎯

Artemis AI Geofencing

GPS-verified targeting with real attribution. Reach customers near competitors, complementary businesses, or your own locations.

✓ Prove Every Store Visit
🌐 Auto-Lang
Middle of Funnel
🎨

AI Display Ad Generator

Automatically generate on-brand display ads trained on 120 months of campaign data. Automatic language detection for diverse markets.

✓ Multilingual Creative at Scale
Spanish, Mandarin, Vietnamese +
Bottom of Funnel
💬

AI Landing Pages & Chat

Auto-localized landing pages with multilingual AI chat agents. Convert visitors 24/7 in their native language.

✓ Language Detection Built-In
🌐 Primary Differentiator: Language Detection

Local retail operates in diverse markets. Our AI detects customer language and serves ads, landing pages, and chat support in their native language - automatically.

AI-Guided Setup

Our AI walks you through every step - like having an agency on call, without the agency fees.

Brand Extraction

Automatically copies your branding to landing pages and display ads.

Human When You Need It

Real-time reporting dashboard plus human support on demand. You're never alone.

👥 Proprietary Data Labeling & QA Phase

We are currently using expert human oversight to label high-intent foot-traffic data. This manual review phase is specifically designed to train our proprietary model's weights. Every campaign reviewed. Every creative approved.

🕘 Q3 2026: Transition from 100% manual review to 5% automated audit

04 - THE PROOF

39,509 GPS-Verified Visits

14 case studies. 120 months of data. Real customers walking through real doors.

# Case Study Location Duration Verified Visits Cost Per Visit Impressions
1 The Wash House Multi-location chain 35 months 13,157 $2.39 7.8M
2 LUXE Laundromats Los Angeles, CA 8 months 2,474 $3.12 1.9M
3 The Laundry House Brooklyn, NY 4 months 909 $4.40 1.0M
4 The Laundry Place Iowa 34 months 6,522 $5.27 8.6M
5 Kenton Laundromat Competitive Market 6 months 477+ $2.10 -
6 Daytona Laundromat Daytona, FL 24 months ~1,320 - -
7 Artemis Site-Check™ Lead Magnet University Area Pre-Lease Analysis $2.5M Saved
8 Best Wash Laundromats St. Louis, MO 5 months 1,884 $1.59 751K
9 Wash House Williford's Fayetteville, NC 8 months 6,716 $2.61 4.4M
10 Splash Em Out Central Kentucky 10 months 1,962 $4.33 2.1M
11 Ladybug Cleaners Dry Cleaner 1 month 212 $4.46 193K
12 Mark 24/7 Alabama Mobile, AL (7 loc) 7 months 1,935 $2.58 1.25M
13 Mark 24/7 Pensacola Pensacola, FL (6 loc) 7 months 3,192 $1.57 1.25M
14 Car Wash Express 🚗 Bloomfield, NJ 1 month 69 $14.49 250K
📍 Artemis Site-Check™: The Subscriber Entry Point

We use foot-traffic analysis as a high-value lead magnet. By helping owners avoid multi-million dollar mistakes before they sign a lease, we capture the customer at Day 0 of their business journey - ensuring 100% conversion into our monthly SaaS ecosystem.

$2.94
Average CPV
120
Months of Data
14
Case Studies
05 - STRATEGIC ADVANTAGE

Instant Distribution: The Artemis x Reed/Roberts Advantage

Influencer-led growth that makes traditional CAC irrelevant.

KJR

Kelli & Joe Dan Reed, Randy Roberts

Industry Distribution Partners

Trusted voices in the laundromat owner community with multi-platform reach:

🎙 Podcast - Regular appearances 📹 YouTube - Video content 👥 Facebook Groups - Active communities

💲 Blended CAC Advantage

~$150

Blended Customer Acquisition Cost

vs. $300+ SMB SaaS industry average

Q1 2026: National Rollout & Waitlist Activation

🚀 Day 1 Visibility

Thousands

Laundry Owners Reached

Recurring media appearances

🤝 Trust Multiplier

3x

Conversion Rate Lift

Warm intros vs. cold outreach

"While we utilize targeted paid acquisition, our strategic partnership with Reed/Roberts acts as a Trust Multiplier, significantly lowering our blended CAC compared to the $300+ SMB SaaS industry average."
06 - MARKET EXPANSION

Laundromats First. Local Retail Next.

Same platform, same unit economics. 5 verticals already validated.

🧲
Laundromats
30K locations | $130M TAM
14 Case Studies
🚗
Car Washes
60K+ locations | $260M TAM
1 Case Study
🔧
Home Services
120K+ businesses | $520M TAM
Validated
🏥
Medical Practices
200K+ locations | $864M TAM
Validated
🍸
Events & Hospitality
50K+ venues | $216M TAM
Validated
460K+
Target Businesses
$2B+
Total TAM
5
Verticals Validated
07 - WHY WE WIN

4 Years of Work Competitors Can't Shortcut

The moat isn't data alone. It's time, switching costs, vertical depth - and automated multi-lingual targeting.

Time-Based Head Start

120 months of campaign data. 39,509 verified visits. Competitors would need 4+ years to replicate.

🔒

Switching Costs

Leave Artemis = lose all attribution history, trained AI chat, landing pages, and reporting baselines.

🎯

Vertical Depth

We know what a laundromat customer looks like. Google doesn't care enough to learn.

🌐

Multi-Lingual Automation

In CA, TX, FL, NY - markets with 40%+ non-English speakers - Artemis automatically serves the right language. Google and Meta make this manual. We automate it.

🌐 Strategic Moat: Language Detection

Artemis doesn't just translate ads - it automatically detects a user's language and serves the correct Ad → Landing Page → Chat Agent flow instantly. This allows owners to capture 100% of their local market without hiring bilingual staff.

CA
44% non-English
TX
35% non-English
FL
29% non-English
NY
30% non-English
"The moat isn't that we have data. It's that the data took 4 years to build, improves with every campaign, and creates switching costs. Competitors can raise money. They can't buy time."

COMPETITORS START

  • Zero laundromat data
  • Zero case studies
  • Zero vertical optimization
  • Manual multi-lingual campaigns

WE ARE HERE

  • 120 months of data
  • 14 case studies
  • $2.94 CPV proven
  • ✓ Automated language detection
08 - CLIENT SUCCESS

We Don't Just Acquire Customers. We Build Scalable Businesses.

Whether you're scaling up or cashing out - verified foot traffic drives results.

Kenton Laundromat

Owner: Ian Crist

$2.10
CPV
20X
ROI vs Print
Scaled Business

Daytona Laundromat

Owner: Michael

50-60
Monthly Visits
24
Months to Exit
Sold at Profit
Why We Built the Platform

A managed client paused services during a business sale. Revenue dropped immediately. They came back asking for a more affordable way to keep using our system. That's when we knew - the demand for agency results at platform prices is real.

09 - BUSINESS MODEL

Agency Results. Platform Prices.

Tiered value model built for growth. Full-funnel marketing automation at every level.

Starter
$349/mo
Single Location Success
⚡ Self-serve / High-margin
  • GPS-Verified Geofencing
  • 1 AI Landing Page
  • Basic Display Ad Generator
  • Monthly Reporting Dashboard
  • Email Support

Perfect for single-location owners

Enterprise
$1,500+/mo
Portfolios & M&A Ready
  • Unlimited Locations
  • White-Glove Onboarding
  • "Exit-Ready" Foot Traffic Certification
  • Dedicated Account Manager
  • Custom Integrations & API Access

For portfolio operators & exit planning

Media spend is additional (paid directly to ad platforms). All platform fees maintain 85%+ gross margin.

👥 Proprietary Data Labeling & QA

Expert human oversight trains our model weights. 100% satisfaction guarantee while building scalable automation.

Unit Economics (Growth Tier Focus)

$799
Target ARPU
~$300
Target CAC
85%+
Gross Margin
~105
Customers to $1M ARR

Lower churn risk • Lower support overhead • Higher LTV

10 - MARKET OPPORTUNITY

$2B+ Market. We Start With Laundromats.

Beachhead strategy: dominate one vertical, then expand horizontally.

Vertical US Locations TAM Status
Laundromats (Beachhead) 30,000 $130M 14 case studies
Car Washes 60,000+ $260M 1 case study
Dry Cleaners 30,000+ $130M Expansion target
Home Services (HVAC, Plumbing) 120,000+ $520M Validated
Medical Practices 200,000+ $864M Validated
Total Addressable Market 460,000+ $2.1B+

Path to $1M ARR

~105 Customers

Weighted ARPU: ~$800/mo

Starter (20%) $349 - Self-serve
Growth (60%) $799 - Primary target
Enterprise (20%) $1,500+ - High-touch

Model Comparison

232
Old Model
customers needed
~105
New Model
customers needed

▼ 55% fewer customers to reach $1M ARR

= lower churn risk + lower support overhead

11 - WHY NOW

Three Converging Forces Make This The Moment

1. AI Unlocks Automation

GPT-4 class models made it possible to automate what previously required skilled humans.

Before: Manual setup, custom creative, spreadsheet reporting

After: AI-guided setup in minutes, auto-generated assets, 24/7 dashboard

2. Attribution Crisis

iOS 14.5+ killed mobile tracking. Cookie deprecation continues. Local businesses left behind.

Enterprise solutions require $10K+/mo minimums.

We serve the $500-2,000/mo advertiser.

3. First-Mover Window

We have a 4-year head start on data. Core platform is complete. No one else is building this.

Google Store Visits: $10K+ minimums

Meta Foot Traffic: Modeled estimates, not GPS

Artemis: Only self-serve GPS-verified platform

"The window won't stay open forever. First to scale wins."
12 - FINANCIAL PROJECTIONS

Path to $40M+ ARR

This $600K Seed Round provides a clear path to $1M ARR and Cash-Flow Positivity, giving the company the strategic option to scale further without immediate dilutive funding.

Metric Year 1 Year 2 Year 3 Year 5
ARR $1.4M+ Influencer Lift $4.2M $11.5M $40M+
OpEx $850K $2.1M $5.8M $18M
Gross Margin 85% 85% 85% 85%
Net Income Growth Loss Breakeven High Profitability High Profitability
Est. Customers* ~115 ~440 ~1,200 ~4,200

*Based on ~$799 average (Growth Tier = 70% of mix)

💰 The Deal
$600K
for 12% Equity
Implied Valuation: $5M

🚀 Investor ROI

20x+ ROI

Projecting $250M exit in Year 5 via strategic acquisition by major MarTech players:

HubSpot Constant Contact Private Equity

12% stake x $250M = $30M return on $600K investment

📈 Revenue Math

Growth Tier ($799/mo) = ~70% of customer mix. High-margin, low-touch model enables rapid scaling with minimal support overhead.

13 - THE TEAM

4 Years. 39,509 Visits. One Mission.

BW

Barbara Wardell

Co-Founder & CFO

13 years closing high-value deals in specialty medicine and financial products. At Artemis: owns every client relationship. Has personally onboarded 14 clients across 120 months of campaigns. Featured on numerous podcasts as a recognized expert in location-based advertising.

EC

Ernesto Cullari

Co-Founder & CEO

Architect and primary coder behind Artemis Targeting and all its AI systems. Built the platform that automates what took 4 years to learn manually. Recognized voice in the laundry industry - featured on Laundromat Resource podcast, iHeart Radio, and active in major laundromat owner communities.

NW

Noah Wardell

CTO

Built the proprietary reporting system from custom code - not no-code wrappers. Background in distributed systems and emerging technologies.

Industry Presence
🎙 Laundromat Resource Podcast 📻 iHeart Radio 👥 Active in r/laundromats & Facebook owner groups 🤝 Strategic partnership discussions underway
120
Months of Data
39,509
Verified Visits
5,000+
Monthly Visits Managed
14
Case Studies

Powered by: Unacast (location intelligence) • Amazon Local (first-party data)

14 - THE ASK

Strategic Seed Round

$600K | 12% Equity at $5M Pre-Money Valuation

💰 This isn't just $600K - it comes with an Industry-Leading Distribution Partner

Our strategic partnership with Reed/Roberts acts as a Trust Multiplier, significantly lowering our blended CAC compared to the $300+ SMB SaaS industry average.

Use of Funds

60%
$360K

Customer Acquisition

~$300 CAC = 1,200 customer capacity

🎯 Target: 105 Growth Tier customers to hit $1M ARR

30%
$180K

Final R&D

90-Day Self-Serve Window

🛠 Complete onboarding automation & UX polish

10%

Ops / Reserve

✓ Current Status: Core Suite Feature Complete
🎯 AI Geofencing: Complete 🎨 Landing Pages: Complete 💬 Ad Generator: Complete

Roadmap & Milestones

90d
Full-Funnel Integration
100% Self-Serve
6mo
30 Growth
Customers
12mo
105+ Customers
$1M ARR
Q3 '26
AI Automation
5% Manual Review
24mo
Series A
🚀 Scaling Strategy: Data Labeling → Automation
Phase 1: Now
👥 Proprietary Data Labeling

Expert QA trains model weights

Phase 2: Q3 2026
⚡ Autonomous Targeting

5% audit / 95% automated

Investment funds the transition: current expert labeling data trains our proprietary AI for fully automated targeting and creative generation.

Why $5M Valuation

15 - TECHNICAL APPENDIX

The Artemis Attribution Flywheel

How we're building a scalable software engine, not a service agency.

Phase 1 - Current 📊

Agency-Led Data Collection

120 months of managed campaigns create the baseline dataset for our attribution model.

Key Outputs:

  • 39,509 GPS-verified visits
  • 28.5M impressions tracked
  • $2.94 average CPV baseline
Phase 2 - Active 👥

Proprietary Data Labeling & QA

Expert human oversight reviews every campaign, labeling the "Ad-to-Visit" correlation model.

Training Focus:

  • Creative → Visit correlation
  • Geofence placement optimization
  • Audience segment performance
Phase 3 - Q3 2026 ⚡

Fully Autonomous Operations

AI-driven targeting and creative generation based on verified conversion history.

Automation Targets:

  • 95% automated campaign setup
  • 5% expert audit (quality assurance)
  • Self-improving model weights

The Self-Reinforcing Loop

Campaign Data
Expert Labeling
Model Training
Better Targeting

Each campaign improves the model. Each model improvement drives better CPV. Network effects compound over time.

The Strategic Insight

Our current "high-touch" phase isn't a limitation - it's the data labeling factory that builds our proprietary model. When competitors try to build similar AI, they'll need to run the same 120+ months of campaigns we already have.

39,509
Labeled Visit Records
$2.94
CPV Source of Truth
120
Months of Training Data

Let's Talk

39,509
GPS-Verified Visits
$2.94
Avg CPV
120
Months of Data
$2B+
TAM

Ernesto Cullari

ernesto@artemistargeting.com | (908) 333-4776