01 - INVESTOR PRESENTATION

Agency Results. Platform Pricing. AI-Powered.

We spent 4 years proving we can drive foot traffic for laundromats better than anyone. We built tools that made our agency 10x more efficient. Now we're letting every laundromat owner use them.

$2.94
Avg CPV
28.5M
Impressions Tracked
20X
ROI vs Print
02 - THE PROBLEM

The Attribution Gap in Local Retail

Every platform promises results. None can prove someone walked through your door.

$50B+
Wasted annually by local businesses on ads they can't measure
Channel What They Track Foot Traffic Proof Effective CPV
Print Ads Nothing None $15-25+ (estimated)
Google Display Impressions, Clicks None Unknown
Meta Ads Reach, Engagement None Unknown
Artemis Targeting GPS-Verified Store Visits Every Visit Tracked $2.10 - $5.27

The Industry Standard

  • Impressions do not equal store visits
  • Clicks do not equal customers
  • Engagement does not equal revenue
  • ROI is a guess, not a metric

Artemis Difference

  • GPS coordinates prove the visit
  • Real people, real doors, real data
  • Cost per visit = actual math
  • 10-20X ROI proven across 120 months
03 - THE SOLUTION

Full-Funnel-in-a-Box for Local Business

Not just ads. An entire automated marketing department. Targeting, conversion, and creative - all in one platform.

Top of Funnel
🎯

Artemis AI Geofencing

GPS-verified targeting with real attribution. Reach customers near competitors, complementary businesses, or your own locations.

✓ Prove Every Store Visit
🌐 Auto-Lang
Middle of Funnel
🎨

AI Display Ad Generator

Automatically generate on-brand display ads trained on 120 months of campaign data. Automatic language detection for diverse markets.

✓ Multilingual Creative at Scale
Spanish, Mandarin, Vietnamese +
Bottom of Funnel
💬

AI Landing Pages & Chat

Auto-localized landing pages with multilingual AI chat agents. Convert visitors 24/7 in their native language.

✓ Language Detection Built-In
🌐 Primary Differentiator: Language Detection

Local retail operates in diverse markets. Our AI detects customer language and serves ads, landing pages, and chat support in their native language - automatically.

AI-Guided Setup

Our AI walks you through every step - like having an agency on call, without the agency fees.

Brand Extraction

Automatically copies your branding to landing pages and display ads.

Human When You Need It

Real-time reporting dashboard plus human support on demand. You're never alone.

👥 Proprietary Data Labeling & QA Phase

We are currently using expert human oversight to label high-intent foot-traffic data. This manual review phase is specifically designed to train our proprietary model's weights. Every campaign reviewed. Every creative approved.

🕘 Q3 2026: Transition from 100% manual review to 5% automated audit

04 - THE PROOF

39,509 GPS-Verified Visits

14 case studies. 120 months of data. Real customers walking through real doors.

# Case Study Location Duration Verified Visits Cost Per Visit Impressions
1 The Wash House Multi-location chain 35 months 13,157 $2.39 7.8M
2 LUXE Laundromats Los Angeles, CA 8 months 2,474 $3.12 1.9M
3 The Laundry House Brooklyn, NY 4 months 909 $4.40 1.0M
4 The Laundry Place Iowa 34 months 6,522 $5.27 8.6M
5 Kenton Laundromat Competitive Market 6 months 477+ $2.10 -
6 Daytona Laundromat Daytona, FL 24 months ~1,320 - -
7 Artemis Site-Check™ Lead Magnet University Area Pre-Lease Analysis $2.5M Saved
8 Best Wash Laundromats St. Louis, MO 5 months 1,884 $1.59 751K
9 Wash House Williford's Fayetteville, NC 8 months 6,716 $2.61 4.4M
10 Splash Em Out Central Kentucky 10 months 1,962 $4.33 2.1M
11 Ladybug Cleaners Dry Cleaner 1 month 212 $4.46 193K
12 Mark 24/7 Alabama Mobile, AL (7 loc) 7 months 1,935 $2.58 1.25M
13 Mark 24/7 Pensacola Pensacola, FL (6 loc) 7 months 3,192 $1.57 1.25M
14 Car Wash Express 🚗 Bloomfield, NJ 1 month 69 $14.49 250K
📍 Artemis Site-Check™: The Subscriber Entry Point

We use foot-traffic analysis as a high-value lead magnet. By helping owners avoid multi-million dollar mistakes before they sign a lease, we capture the customer at Day 0 of their business journey - ensuring 100% conversion into our monthly SaaS ecosystem.

$2.94
Average CPV
120
Months of Data
14
Case Studies
05 - STRATEGIC ADVANTAGE

Instant Distribution: The Artemis x Reed/Roberts Advantage

Influencer-led growth that makes traditional CAC irrelevant.

KJR

Kelli & Joe Dan Reed, Randy Roberts

Industry Distribution Partners

Trusted voices in the laundromat owner community with multi-platform reach:

🎙 Podcast - Regular appearances 📹 YouTube - Video content 👥 Facebook Groups - Active communities

💲 Blended CAC Advantage

~$150

Blended Customer Acquisition Cost

vs. $300+ SMB SaaS industry average

Q1 2026: National Rollout & Waitlist Activation

🚀 Day 1 Visibility

Thousands

Laundry Owners Reached

Recurring media appearances

🤝 Trust Multiplier

3x

Conversion Rate Lift

Warm intros vs. cold outreach

"While we utilize targeted paid acquisition, our strategic partnership with Reed/Roberts acts as a Trust Multiplier, significantly lowering our blended CAC compared to the $300+ SMB SaaS industry average."
06 - MARKET EXPANSION

Laundromats First. Local Retail Next.

Same platform, same unit economics. 5 verticals already validated.

🧲
Laundromats
30K locations | $130M TAM
14 Case Studies
🚗
Car Washes
60K+ locations | $260M TAM
1 Case Study
🔧
Home Services
120K+ businesses | $520M TAM
Validated
🏥
Medical Practices
200K+ locations | $864M TAM
Validated
🍸
Events & Hospitality
50K+ venues | $216M TAM
Validated
460K+
Target Businesses
$2B+
Total TAM
5
Verticals Validated
07 - WHY WE WIN

4 Years of Work Competitors Can't Shortcut

The moat isn't data alone. It's time, switching costs, vertical depth - and automated multi-lingual targeting.

⏰

Time-Based Head Start

120 months of campaign data. 39,509 verified visits. Competitors would need 4+ years to replicate.

🔒

Switching Costs

Leave Artemis = lose all attribution history, trained AI chat, landing pages, and reporting baselines.

🎯

Vertical Depth

We know what a laundromat customer looks like. Google doesn't care enough to learn.

🌐

Multi-Lingual Automation

In CA, TX, FL, NY - markets with 40%+ non-English speakers - Artemis automatically serves the right language. Google and Meta make this manual. We automate it.

🌐 Strategic Moat: Language Detection

Artemis doesn't just translate ads - it automatically detects a user's language and serves the correct Ad → Landing Page → Chat Agent flow instantly. This allows owners to capture 100% of their local market without hiring bilingual staff.

CA
44% non-English
TX
35% non-English
FL
29% non-English
NY
30% non-English
"The moat isn't that we have data. It's that the data took 4 years to build, improves with every campaign, and creates switching costs. Competitors can raise money. They can't buy time."

COMPETITORS START

  • Zero laundromat data
  • Zero case studies
  • Zero vertical optimization
  • Manual multi-lingual campaigns

WE ARE HERE

  • 120 months of data
  • 14 case studies
  • $2.94 CPV proven
  • ✓ Automated language detection
08 - CLIENT SUCCESS

We Don't Just Acquire Customers. We Build Scalable Businesses.

Whether you're scaling up or cashing out - verified foot traffic drives results.

Kenton Laundromat

Owner: Ian Crist

$2.10
CPV
20X
ROI vs Print
Scaled Business

Daytona Laundromat

Owner: Michael

50-60
Monthly Visits
24
Months to Exit
Sold at Profit
Why We Built the Platform

A managed client paused services during a business sale. Revenue dropped immediately. They came back asking for a more affordable way to keep using our system. That's when we knew - the demand for agency results at platform prices is real.

09 - BUSINESS MODEL

Agency Results. Platform Prices.

Tiered value model built for growth. Full-funnel marketing automation at every level.

Starter
$349/mo
Single Location Success
⚡ Self-serve / High-margin
  • GPS-Verified Geofencing
  • 1 AI Landing Page
  • Basic Display Ad Generator
  • Monthly Reporting Dashboard
  • Email Support

Perfect for single-location owners

Enterprise
$1,500+/mo
Portfolios & M&A Ready
  • Unlimited Locations
  • White-Glove Onboarding
  • "Exit-Ready" Foot Traffic Certification
  • Dedicated Account Manager
  • Custom Integrations & API Access

For portfolio operators & exit planning

Media spend is additional (paid directly to ad platforms). All platform fees maintain 85%+ gross margin.

👥 Proprietary Data Labeling & QA

Expert human oversight trains our model weights. 100% satisfaction guarantee while building scalable automation.

Unit Economics (Growth Tier Focus)

$799
Target ARPU
~$300
Target CAC
85%+
Gross Margin
~105
Customers to $1M ARR

Lower churn risk • Lower support overhead • Higher LTV

10 - MARKET OPPORTUNITY

$2B+ Market. We Start With Laundromats.

Beachhead strategy: dominate one vertical, then expand horizontally.

Vertical US Locations TAM Status
Laundromats (Beachhead) 30,000 $130M 14 case studies
Car Washes 60,000+ $260M 1 case study
Dry Cleaners 30,000+ $130M Expansion target
Home Services (HVAC, Plumbing) 120,000+ $520M Validated
Medical Practices 200,000+ $864M Validated
Total Addressable Market 460,000+ $2.1B+

Path to $1M ARR

~105 Customers

Weighted ARPU: ~$800/mo

Starter (20%) $349 - Self-serve
Growth (60%) $799 - Primary target
Enterprise (20%) $1,500+ - High-touch

Model Comparison

232
Old Model
customers needed
~105
New Model
customers needed

▼ 55% fewer customers to reach $1M ARR

= lower churn risk + lower support overhead

11 - WHY NOW

Three Converging Forces Make This The Moment

1. AI Unlocks Automation

GPT-4 class models made it possible to automate what previously required skilled humans.

Before: Manual setup, custom creative, spreadsheet reporting

After: AI-guided setup in minutes, auto-generated assets, 24/7 dashboard

2. Attribution Crisis

iOS 14.5+ killed mobile tracking. Cookie deprecation continues. Local businesses left behind.

Enterprise solutions require $10K+/mo minimums.

We serve the $500-2,000/mo advertiser.

3. First-Mover Window

We have a 4-year head start on data. Core platform is complete. No one else is building this.

Google Store Visits: $10K+ minimums

Meta Foot Traffic: Modeled estimates, not GPS

Artemis: Only self-serve GPS-verified platform

"The window won't stay open forever. First to scale wins."
12 - FINANCIAL PROJECTIONS

Path to $40M+ ARR

This $600K Seed Round provides a clear path to $1M ARR and Cash-Flow Positivity, giving the company the strategic option to scale further without immediate dilutive funding.

Metric Year 1 Year 2 Year 3 Year 5
ARR $1.4M+ Influencer Lift $4.2M $11.5M $40M+
OpEx $850K $2.1M $5.8M $18M
Gross Margin 85% 85% 85% 85%
Net Income Growth Loss Breakeven High Profitability High Profitability
Est. Customers* ~115 ~440 ~1,200 ~4,200

*Based on ~$799 average (Growth Tier = 70% of mix)

💰 The Deal
$600K
for 12% Equity
Implied Valuation: $5M

🚀 Investor ROI

20x+ ROI

Projecting $250M exit in Year 5 via strategic acquisition by major MarTech players:

HubSpot Constant Contact Private Equity

12% stake x $250M = $30M return on $600K investment

📈 Revenue Math

Growth Tier ($799/mo) = ~70% of customer mix. High-margin, low-touch model enables rapid scaling with minimal support overhead.

13 - THE TEAM

4 Years. 39,509 Visits. One Mission.

BW

Barbara Wardell

Co-Founder & CFO

13 years closing high-value deals in specialty medicine and financial products. At Artemis: owns every client relationship. Has personally onboarded 14 clients across 120 months of campaigns. Featured on numerous podcasts as a recognized expert in location-based advertising.

EC

Ernesto Cullari

Co-Founder & CEO

Architect and primary coder behind Artemis Targeting and all its AI systems. Built the platform that automates what took 4 years to learn manually. Recognized voice in the laundry industry - featured on Laundromat Resource podcast, iHeart Radio, and active in major laundromat owner communities.

NW

Noah Wardell

CTO

Built the proprietary reporting system from custom code - not no-code wrappers. Background in distributed systems and emerging technologies.

Industry Presence
🎙 Laundromat Resource Podcast 📻 iHeart Radio 👥 Active in r/laundromats & Facebook owner groups 🤝 Strategic partnership discussions underway
120
Months of Data
39,509
Verified Visits
5,000+
Monthly Visits Managed
14
Case Studies

Powered by: Unacast (location intelligence) • Amazon Local (first-party data)

14 - THE ASK

Strategic Seed Round

$600K | 12% Equity at $5M Pre-Money Valuation

💰 This isn't just $600K - it comes with an Industry-Leading Distribution Partner

Our strategic partnership with Reed/Roberts acts as a Trust Multiplier, significantly lowering our blended CAC compared to the $300+ SMB SaaS industry average.

Use of Funds

60%
$360K

Customer Acquisition

~$300 CAC = 1,200 customer capacity

🎯 Target: 105 Growth Tier customers to hit $1M ARR

30%
$180K

Final R&D

90-Day Self-Serve Window

🛠 Complete onboarding automation & UX polish

10%

Ops / Reserve

✓ Current Status: Core Suite Feature Complete
🎯 AI Geofencing: Complete 🎨 Landing Pages: Complete 💬 Ad Generator: Complete

Roadmap & Milestones

90d
Full-Funnel Integration
100% Self-Serve
6mo
30 Growth
Customers
12mo
105+ Customers
$1M ARR
Q3 '26
AI Automation
5% Manual Review
24mo
Series A
🚀 Scaling Strategy: Data Labeling → Automation
Phase 1: Now
👥 Proprietary Data Labeling

Expert QA trains model weights

Phase 2: Q3 2026
⚡ Autonomous Targeting

5% audit / 95% automated

Investment funds the transition: current expert labeling data trains our proprietary AI for fully automated targeting and creative generation.

Why $5M Valuation

15 - TECHNICAL APPENDIX

The Artemis Attribution Flywheel

How we're building a scalable software engine, not a service agency.

Phase 1 - Current 📊

Agency-Led Data Collection

120 months of managed campaigns create the baseline dataset for our attribution model.

Key Outputs:

  • 39,509 GPS-verified visits
  • 28.5M impressions tracked
  • $2.94 average CPV baseline
Phase 2 - Active 👥

Proprietary Data Labeling & QA

Expert human oversight reviews every campaign, labeling the "Ad-to-Visit" correlation model.

Training Focus:

  • Creative → Visit correlation
  • Geofence placement optimization
  • Audience segment performance
Phase 3 - Q3 2026 ⚡

Fully Autonomous Operations

AI-driven targeting and creative generation based on verified conversion history.

Automation Targets:

  • 95% automated campaign setup
  • 5% expert audit (quality assurance)
  • Self-improving model weights

The Self-Reinforcing Loop

Campaign Data
→
Expert Labeling
→
Model Training
→
Better Targeting
↻

Each campaign improves the model. Each model improvement drives better CPV. Network effects compound over time.

The Strategic Insight

Our current "high-touch" phase isn't a limitation - it's the data labeling factory that builds our proprietary model. When competitors try to build similar AI, they'll need to run the same 120+ months of campaigns we already have.

39,509
Labeled Visit Records
$2.94
CPV Source of Truth
120
Months of Training Data

Let's Talk

39,509
GPS-Verified Visits
$2.94
Avg CPV
120
Months of Data
$2B+
TAM

Ernesto Cullari

ernesto@artemistargeting.com | (908) 333-4776